Build a Company

What is the difference between “doing jobs” and “building a company?” Forty years experience working hand-in-hand with restoration companies all over the U.S. and Canada brings clarity to many issues, this among them.

A restoration firm can approach marketing from two very different angles. Some choose to advertise their name or services to the retail buyer. This requires BIG expenses with yellow pages, newspaper, billboard, and mailing services. But is this a RETAIL industry? Of course not.

Even though floods and fires occur, it isn’t an everyday thought for most. So the “retail” approach costs BIG while the return is small. This is obviously what we call the doing jobs approach to running a business. Survival, maybe. Success, no.

In the effort to BUILD A COMPANY, an astute service industry marketer looks for ways to target the market he/she will be serving and/or selling into. The insurance companies are the best target for marketing yourself and your services. Others know this. Why, then, don’t more restorers do this? ANSWER: Marketing for domination in the restoration industry requires knowledge. It requires self-discipline. It requires a business management system your competition simply doesn’t have.

Leaders here are not built by hanging a logo on a truck and driving around (or by relying on someone else to provide your workload). We will train, guide, coach, and constantly support you to help you hone your marketing skills. When your job board fills, you will need numerous organizational systems to handle and track jobs and customers through to completion. A good memory and a yellow note pad will not get you where you want to go. STOP brings the necessary sophistication to you and your S.T.O.P. company.

Marketing systems and creativity have been the foundation of our consulting work since 1971. And you don’t need prior selling skill! Cold calling? …only until you learn from STOP how to warm them up. Professional selling does NOT REQUIRE high pressure or other sub-professional tactics. You will learn and become a believer in an often-used S.T.O.P. phrase “Marketing Drives Everything.”