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Top Franchise Owner Expands Business With Digital Marketing Tactics

Ned Beiga has been able to expand his business through new marketing strategies

Born in Kaunas, Lithuania, Ned Beiga sports an impressive resume including directing hotel operations at Chicago Marriot Magnificent Mile, acquiring an M.A. in European studies from the University of Surrey, and participating as a swimmer in the 1992 and 1996 Summer Olympic Games.

In 2017, Nerijus became interested in franchising, searching for a business where he could transfer and sharpen the customer service skills he built during his hotel management career. “It was interesting to learn how many similarities the restoration industry has with hotel management,” says Beiga. “I managed an in-house repair and maintenance department which repaired things regularly and had to deal with water damage and other forms of restoration.”

Since opening his  STOP Restoration Chicago West location, Ned has grown the business by expanding into suburban and commercial markets throughout west Chicago. "We've been able to target decision-makers in small businesses, schools, hospitals, and apartment complexes, thanks to old-fashioned marketing methods," says Ned. "However, door-to-door sales has been challenging during the pandemic, so recently we've been supplementing them with digital tactics such as SEO."

Ned tries to write two blog posts per month and uses SEO service CityScoop to improve his website SERP rankings. 

Congratulations to Ned for meeting his business plan goals in February and March 2021, and here's to further growth in the near future!

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