Whether buying a restaurant, hair salon or lawn care franchise, people seem to want large territories.
A franchise license implies an exclusive right to serve certain local populations. Then logically, without a realistic, protected territory, a franchisee would be at a disadvantage - having to compete with every company PLUS his/her fellow franchisees. Does this sound like much of a license to you? I might call this unacceptable.
The granting of a large territory is perhaps the ONLY way a franchisor can prove its aim is high for each of its franchisees.
I heard a comedian make fun of the abundance of Starbucks Coffee shops: "It was love at first sight when I met my wife....I was at Starbucks having a coffee.... there she was, drinking coffee in the window booth of the Starbuck's across the street." This is funny for a stand-up routine, but nobody wants to pay money to be one of TOO MANY of any brand. (Starbucks isn't actually a franchise, but the point is made).
STOP Restoration is a property disaster restoration franchise. We grant large territories because we strive to build large companies. Our territories are 3-6 times larger than other national brands. Our 41-year track record and Item19 are proof that we know how to build large companies.
In the restoration business, territory size won’t necessarily matter in the beginning, but as a company matures, SIZE WILL ABSOLUTELY MATTER. As one's management and marketing skills grow, the franchisee will need room to benefit from their implementation of STOP training and systems.
We have literally (and many times over) directed clients to “millionaire” status. This was not done in small territories; nor was it done in competition with other STOP franchisees.
Every big-thinking service franchise shopper should consider STOP.